Now accepting 10 Founding Creators

Merch your audience actually wants. Built with AI, run by people.

ThreadNova designs, launches and runs a merch store for you. Claude drafts concepts from your niche and your audience, our team turns them into finished products, and you keep 70% of the profit on every sale.

Try the concept generator Apply as a creator
  • $0setup fee
  • 70%of profit to you
  • ~$12/yryour domain, yours to keep

Concept Generator · Powered by Claude

See your first merch ideas in under a minute.

Tell us about your channel. Claude drafts merch concepts built around your audience’s inside jokes, values and style. This is the same first step we use for every store we build.

Your inputs are sent to Anthropic’s Claude to generate ideas. Don’t include personal information. See our Privacy Policy.

Your concepts will appear here.

Each one comes with a product, a design idea, and why it fits your audience. You can bring them into your application.

How it works

You make content. We handle the merch.

  1. 01

    Apply

    Tell us about your channel and audience. We reply personally within 48 hours.

  2. 02

    Concepts

    Claude drafts a wide set of ideas from your niche. Our team picks the strongest and refines the designs.

  3. 03

    You approve

    Nothing goes live without your yes. You buy your domain (~$12/yr) and we connect it.

  4. 04

    We run it

    Production, shipping, customer emails and new drops are on us. You get a monthly report and payout.

The math, out loud

70% of the profit. Not of a number we made up.

Every product has a production and shipping cost from our print-on-demand partner. Whatever is left after that cost is the profit, and you get 70% of it. No setup fee, no monthly fee.

  • Production cost shown on every product, before launch
  • Monthly payout with an itemized report
  • Your domain stays yours if we ever part ways

Estimate your payout

Profit per item
$15.00
Your 70% / month
$420

Illustration only. Real production costs depend on the product, and sales depend on your audience. We share exact costs before launch.

Founding Creators

We’re new. That’s the opportunity.

ThreadNova is opening to its first 10 creators. We don’t have a wall of logos yet, so the first partners get the most attention and the best terms we will ever offer.

  • Hands-on launch

    Your store gets our full focus, from concepts to launch day.

  • Locked 70% split

    Your profit share is locked for your first 24 months.

  • Unlimited concept rounds

    We keep iterating until you love the collection.

  • Direct line to the founder

    Talk to the person building ThreadNova, not a ticket queue.

Who’s behind this

“I run print-on-demand shops for US customers, so I’ve seen how much work sits between a great idea and a product people buy. ThreadNova takes that work off creators’ plates, and uses AI to get to good ideas faster.”

Mohsine, founder

FAQ

Straight answers.

What do I pay?

Only your custom domain, usually around $10–12 a year. There is no setup fee and no monthly fee. ThreadNova earns 30% of the profit on each sale, so we only make money when you do.

How is “profit” calculated?

Sale price minus the production and shipping cost charged by our print-on-demand partner, and minus payment processing fees. We show you these costs for every product before it goes live, and every monthly report lists them per order.

Where does Claude come in?

We use Claude, Anthropic’s AI model, to draft merch concepts, product names and store copy from what you tell us about your audience. A person on our team reviews and refines every idea, and you approve everything before launch.

Who makes and ships the products?

Established print-on-demand partners with US production handle printing and shipping. Each item is made when it’s ordered, so there is no inventory and no upfront cost.

Do I own the designs?

Designs built around your name, brand or catchphrases are made for you and stay with your store. The exact terms are set out in a written partner agreement before we start.

How and when do I get paid?

Monthly, via PayPal or Wise, with an itemized report of every order, cost and payout.

Who can apply?

Creators based in the US with an engaged audience on TikTok, YouTube or Instagram. Engagement matters more than follower count.

What if I want to stop?

You can stop at any time. Your domain is yours, and we help you move the store or close it down cleanly.

Apply

Become a Founding Creator.

Takes two minutes. We read every application and reply within 48 hours.

Questions first? Email info@thethreadnova.com